You just have to speak things into existence. ​

I was contacted by Zero Issue Beer not too long ago -- a Canadian craft brewery -- and was asked if I was interested in doing an illustration for their new seasonal beer line-up. What a coincidence 2020 was the year I wanted to get into packaging design and illustration, particularly for beverages! Even better, the proceeds are going to Sankofa Arts & Music Foundation for black Canadian youth. As you can likely imagine, I was sold twenty times over. I have a short interview that will be appearing on their site here. For now? 

I'm going to share the creative process behind this piece, from the rough beginning stages to the inspiration behind it all.  I'll share some tips I've learned about packaging design, too, for any of you who want to branch out your portfolio.

Been a while since I've done one of these!

Indulgent art has always held a high priority for me. Why bother painting or drawing things I'm not invested in? Not to mention I need to show what I want to get hired for, so...kill two birds with one stone. This piece, however, was peak indulgence. Like, a dollop of whipped cream on top of whipped cream indulgence. You have a harpy. You have flowers. You have a ton of colors. Hell, there are even the mildest of vaporwave vibes (pink + blue surrealism) that snuck in without me realizing. Expect to see more of that.

This year has been an absolute trainwreck and it's barely halfway over. Soaking in the subjects and styles I love to the nth degree is as self-care as it gets. As a side-note, I'm going to be keeping these progress posts a little brief from now on so I don't repeat myself. I mean, you know I love color. The part where I start phasing out the sketch and start rendering is orgasmic. Yadda yadda. I'll focus more on the unique challenges of each piece and what, exactly, was going on in my mind when making it.

It's that time again. The autumn leaves are falling, our fingertips are freezing and the Inktober event is in full swing. ...Ish.

I made a poll at the beginning of the month asking for thoughts on Inktober, the popular October art tradition: the consensus was non-committal, with the majority either being wishy-washy on the idea or outright refusing. Is it any surprise? Making art is already enough of a process without churning out daily pieces, which are disruptive by nature due to being free work sandwiched in-between jobs, school and life obligations. This response is on top of countless counterposts I've seen just browsing my feed. For health-related reasons or not having enough time, I'm really happy to see artists prioritizing other things, to be honest. Burnout is a pretty serious issue without adding FOMO to the mix. 

Burnout is so serious, in fact, it can literally make you sick. It's an easy trap to fall into as a freelancer, as well, since you're in the position of having to dictate your own hours and find your own work. Getting said work? Often means creating free work in the hopes of someday being paid for it. More than once I've found myself working ridiculously long days without a full break. I've even come down with illnesses that don't usually affect my age group (which I'll talk about in a later post). Does that mean I'm against the concept of Inktober or any variant thereof? Not at all! Daily art exercises have their time and place: 

If you're feeling guilty for not participating, however...that's when you're deprioritizing artistic growth in favor of FOMO: a fluff goal for shallow social media attention that doesn't amount to anything substantial. Art deserves better than that, right?

Sometimes you don't know how a piece is going to turn out. It's the eternal conundrum: do you keep going with a sketch that's quite not working...or start over?

I've gotten better at resolving this over the years. At this point I can tell when something isn't going to go where I want it to, no matter how hard I try. One common sign of this is when I rework a certain area of a painting over and over and over. Other times I'll notice something is wrong when there is an abnormally huge gap between the preliminary stages and the final sketch. Art is a conversation. It'll go in places you don't always expect and, just like any dialogue, you should take warning signs at face value.

Sometimes, though...unpredictability is your friend.

Sometimes you're not sure where your art is going...and that's the best part. The pieces are laid before you, the ideas and the mood are there, but you haven't arranged them into anything resembling sense yet. This is, honestly, one of my favorite ways to paint. This illustration below originally started out as a bunch of ovals and circles. ​No thumbnail. No rough draft or references. Just a mess of blobs I shuffled around until they gradually formed an image in my head. This tends to be what I do when I'm having a hard time creating work and want to push myself. As is my wont, I go for a half-human creature. 

What can I say? I know what I like.